Ashher Perfumes
Ashher — Fragrances That Stay
Ashher is Mehr's perfume line — built for people who want a scent that actually lasts on skin. No synthetic shortcuts. No overpowering openers that fade in an hour. Just authentic, layered fragrances that develop with your body chemistry and stay.
Each Ashher Eau de Parfum is crafted with a deliberate structure: a bright top note that draws you in, a complex heart that defines the scent, and a deep base that lingers. The kind of fragrance people ask you about.
The Collection
Apex EDP — 30 ml
Warm. Slightly deep. Built to be noticed without being loud. Apex opens with Pear, Bergamot, and Lemon, settles into a heart of Lavender, Mint, and Sage, and dries down to a rich base of Patchouli, Cedar, Cinnamon, Vanilla, and Amber. A versatile signature scent for everyday wear and evenings alike.
Discovery Set — 2 × 10 ml
Not sure which Ashher scent is yours? The Discovery Set lets you explore two 10 ml perfumes before committing to a full bottle. Ideal for first-time buyers or as a thoughtful gift for someone who loves fragrance.
Why Ashher?
- Authentic fragrance ingredients — no synthetic fillers or artificial shortcuts
- Long-lasting Eau de Parfum concentration — designed to last on skin, not just on paper
- Layered scent architecture — top, heart, and base notes that evolve over time
- Small-batch crafted — made with the same care as every Mehr product
- Cruelty-free — no animal testing, ever
How to Wear Ashher
For the best longevity, apply to pulse points — wrists, neck, and behind the ears. Moisturised skin holds fragrance longer, so layer over your Mehr body lotion for an all-day scent experience. Avoid rubbing wrists together after application, as this breaks down the top notes.
Find Your Scent
New to Ashher? Start with the Discovery Set to find the fragrance that works with your skin before investing in a full 30 ml bottle. Already know what you love? Go straight to Apex.
